Benefits of Blogging for Holiday Rental Owners

There are lots of advantages to blogging, but how many are you aware of as a holiday rental owner? Let’s focus on the main ones.

1. Adds new content to your website

Every website benefits from having fresh content added from time to time. If you add a blog to your site you can add new posts weekly to provide people with new content to read.

2. Helps generate fresh content for search engines

Search engines love finding fresh content on websites. If your holiday let website provides this content on a regular basis, you are more likely to rank more highly in the search engine results. This in turn will bring you more visitors and potential clients.

3. Creates content to share via other marketing channels

It’s wise to use social media sites to spread the word about your holiday rental property. Similarly you will have an email list you stay in touch with regularly to promote new information and offers about your holiday let.

When you write fresh content for your website you can share that same content via these social media channels and your email list too. This will generate more clickthroughs to your website. It is also likely to encourage people to share your content which in turn leads to more traffic.

You can see there are significant advantages to blogging. However it can be difficult to find things to write about. Fortunately we have some ideas that are ideal for holiday let owners, so check these out to see how many inspire you.

Think about anything that is relevant to your holiday rental property. For example, have you redecorated it recently? Have you added new features? Write about them and show people what they can look forward to when they book to stay in your property.

Other ideas might include posting entries about local events and seasonal activities. No location is the same right through the year, so become familiar with annual events and other seasonal attractions people might like to see and explore if they visit at the right time.

There are also other things you can write about that are local to your holiday rental. For example, if you have a seafront property you can write about all the things people can do along the coast. Alternatively if your property is located in an out of the way place, you could focus on mountain biking, walking and cycling. Explore your local area in the same way a visitor would and then share everything you have found with them. Some people might not consider booking your holiday let until they realise what there is to see and do nearby.

As you can see there is a lot to think about here. Indeed you might find it all a bit overwhelming to begin with. However, give it a little time and thought and then write one new blog post per week to begin with. If you do this you will eventually build a blog to boost your business.