It’s always good news when you get a booking for your holiday let. However this isn’t the end of the journey. You now have the opportunity to establish contact through regular correspondence, which could increase the chances of them re-booking your holiday rental at a later date as well. Many people are happy to revisit the same accommodation time and time again, especially if they know they will get a warm welcome.
So let’s find out a little bit more about the correspondence you should send, and when you should send it.
When are the best times to send correspondence to a customer (or potential customer)?
There are three good times to send an email to them:
- When a potential customer has enquired about making a booking.
- When a booking has been made and confirmed.
- Once the holiday is over.
Stick to good etiquette at all times
As you can imagine, each of these situations will require a very different email. In the first case the person is considering booking your holiday let. This is a good opportunity for you to be friendly and to provide an informative email that tells them a little more about your property.
In the second case you can thank them for making a booking and provide any additional useful information about their stay. This should include how to contact you and what the arrangements are for picking up the keys. It is also good to encourage them not to hesitate to contact you if they have any queries at all. It’s good etiquette to stay out of sight during their break, but they must feel they can call on you to assist should you be needed.
In the third case you can thank them for their custom and perhaps even offer them a courtesy discount against a second stay in your holiday rental. If they haven’t already, it’s also a good oppotunity to encourage them to give feedback with regards their stay – good or bad.
The benefits of good correspondence etiquette
Unfortunately not all holiday let owners go to these lengths to be polite and welcoming to their guests. They just do the minimum and leave it there, happy to pocket the cash.
But as you can see there are lots of advantages to be had if you spend a little time communicating by email at key points. Staying in touch with good, friendly, informative emails to set your customers’ minds at ease will make them feel special. They’ll certainly feel welcome and these emails might even entice them to stay again. Politeness will keep you in the forefront of their minds, so whenever you send an email about your holiday let – perhaps to advertise a particularly good deal – they’ll already have a good impression of you. This in turn will raise the chances of them reading your email and making a booking as well.
In short, good etiquette in your correspondence should not be overlooked as it can go a very long way indeed to winning new customers, as well as gaining repeat business.
I’m glad you shared it here.This can help a lot.I’m running a small holiday rentals and your post is of great help.Many costumers get annoyed if your not on the good timing in sending an email to them.Thanks!