When promoting a holiday rental online, it’s easy to place most of your focus on photos.
After all, a picture speaks a thousand words … or so the saying goes.
Yet, we believe that content is equally as important to achieve maximum bookings year-round.
You see, here’s the thing – content writing will help get you found in Google and other search engines. A crucial part to get more traffic to your website, more enquiries coming through and ultimately, to get more business.
So here we’ll take a look at how you can use content writing to supercharge your holiday let business.
1. Great content = great traffic
Quality content has become ever more important over the years.
The recent raft of changes Google put into effect, means that irrelevant or ‘junk’ content has no place in helping a website get to the top of the search engine rankings.
Put simply, if your competitors have relied on the heavy use of keywords to get them to the top, you may start noticing they drop further and further down results as more placement is put on quality content.
What this means is that, whilst it’s still important to carry our keyword analysis to find out the best words and phrases you should include throughout the content of your website, you don’t have to cram them in to each and every webpage.
The results of which can be content that is painfully hard to read, and what Google calls keyword stuffing.
Which it doesn’t like.
Instead, by creating great content, those best keywords for your holiday rental can easily be written in, naturally – improving the information contained on each page, the readability factor and your SEO.
A win for your website visitors. A win for Google. And a win for you.
2. Provide what your would-be customers want
If someone is reading about your holiday let, what do they want to know?
Obviously they’ll want to know about the property itself.
So create headings and sub-headings and content appropriately.
The headings and sub-headings to give a brief overview for the benefit of those website scanners, and the more indepth content for those who want to know more.
Aside from the property information, make sure you add content about local attractions and things to do while in the area.
These types of subjects are also ideal to focus on if you have a blog, as it provides the ideal chance to add a couple of fresh posts each week or so, revealing something interesting about the immediate area.
3. Great content can be timely content too
Don’t miss the chance to add information about events at certain times of the year.
And remember, if you post it early enough (a month of two in advance of the event), you may find you fill up any last minute availability as a result.
Do this successfully and not only are you benefitting your own website SEO, you’re also keeping your calendar looking healthy!
Content can be anything from mediocre to average to great.
Make yours great.
Because you can be certain, nowadays only the great content will rise to the top of the search results.
So take the time to create quality content for your website, something to be proud of and that will let the search engine bots know it’s relevant to a holiday let query in your specific area.
In a competitive marketplace you have to do everything you can to ensure you get as many bookings as possible.
I like your advice about providing readers and customers what they want. While writing a blog post, or even a description about a product or service, write as though you are the customer. That is a great way to put yourself in the customers’ position and look at your company or blog from a different perspective. Thanks for your advice.
Absolutely Charlotte. It’s hugely important to put yourself in your guests shoes – what would make them want to stay at your holiday let? Write about the benefits to them. Thanks for reading.