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Holiday Let Marketing  ❭  Social Media Marketing  ❭  Use Character to Boost Your Engagement o ...

Use Character to Boost Your Engagement on Twitter

The one thing most people know about Twitter is the limit of 140 characters for every tweet.

And it’s easy to think you can’t get much into that amount of space.

If you’ve a message to deliver about your holiday let, 140 characters barely gives you enough room to do that, never mind anything else.

However, it might be a good idea as we enter a brand new year, to consider how you tweet in a little more detail. You may have 140 characters to work with, but do your tweets actually have real character?

Think about it for a moment.

Which Twitter accounts do you follow? Do you follow the ones that give basic messages or information? Or do you follow the ones that make you feel there’s a real person behind them – someone with opinions and a unique way of looking at life?

The chances are it’s the latter.

And although you may never have thought about it before, their character can drive the popularity of their Twitter account.

Could this benefit your holiday let?

It could.

Creating character on your account isn’t as hard as it sounds, but it’s important to remember a few essential facts.

For example, the character that’s portrayed, doesn’t have to be an accurate representation of you. This isn’t to say you want to create a whole new persona to promote your holiday rental and share facts and information about the local area.

However you may want to expand or exaggerate it a little.

Why?

Well the trick is to find ways of imparting your information so it piques the curiosity and interest of your readers.

Remember that since you’ll very likely be sharing links as well, you’ll want to consider how to entice people to click through to your website – to read a blog post or to find out more about your latest promotion, etc.

The power of specific words

It’s difficult to get into the mindset of posting tweets that have real character overnight. And that’s okay.

Instead you might find it takes time to get used to that way of writing and find an angle that suits you.

But it’s important to remember that by altering the way you say things, your statements could hold a lot more power than they may have had before.

Could this be a way of defining your character on Twitter?

Try being a little more mysterious or humorous in your writing to entice people to retweet and click through, or simply to start following you. And who knows where that might lead – a new booking?

Experimenting is by far the best way to develop your character on Twitter.

Take note of which tweets get the best results, the most retweets and the best responses. Then use those as a model to further develop the character that seems to be working.

While you’re on Twitter to promote and spread the word about your holiday let, people will follow you rather than your property.

Make sure they have someone worth following if you want to get the best results.

Filed Under: Social Media Marketing

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