Do you find you constantly try to put every item of information about your holiday let on just one page of your website? If you do you’re not alone – it can be tempting to think people won’t move from page to page and thus won’t see all there is to see about your holiday rental property.
Unfortunately trying to cram everything in at once can have the opposite effect. It can put people off because they are presented with too much information to take in.
Clearly there must be a solution – and it’s called page linking. There are two types of page linking you can try – internal links and external links, the latter lead to third party websites. Read on to find out how you can use these linking strategies to create a streamlined listing people will enjoy reading.
Too much information on your home page can make it difficult to see what’s being offered. When you construct your site you should keep the main facts for the home page and create additional pages for other important areas.
For instance you might decide to add a page focusing on all the local attractions and things to do that your visitors can enjoy during their stay. You might mention a couple of notable facts on the home page, but you can then direct your visitors towards the page you have set up for this specific purpose.
Here’s an example: “Our charming Kentish holiday let is just two miles from Leeds Castle among other attractions. You can find out more about things to do by clicking here.” You get the idea.
The key is to pick out the main facts for the home page and then direct people via internal links on your website to other relevant pages. You could say your holiday rental property sleeps three and has ample outdoor space, and people can then follow the link you provide to read more about the property.
You may wonder why you should link out to other websites – after all, won’t they take the customer away from yours so they forget about your holiday let altogether?
Not so – not if you do things in the right way. The trick is to link to websites that provide additional information. For example your holiday rental might be located in the middle of Bath. You could link to a website that provides a top ten list of things to do in Bath, or the local tourist information website. You could also link to websites for local attractions if your holiday let happens to be close by to a castle or another similar venue.
When you provide these external links make sure the link opens in a new tab. This will ensure the tab for your holiday let remains open, so the customer won’t forget about it and can easily go back to your website when convenient.
Think of your home page as the front door to the rest of your home (website) – it’s your job to open the door and then point them in the direction of each room (page) in turn.