Photos are an incredibly powerful part of any holiday let website. They show potential customers what to expect and what the property looks like.
But do you stick with the same standard photos year in and year out, without any changes? If you do you’re missing out on the power of using seasonality – showing people what it would be like to stay in your holiday rental at specific times of the year.
Plan for each season in advance
The first step to using seasonality is to know when to promote each season. This means you’ll instantly know when to change the photos to appeal to people looking for a holiday let at certain times of the year.
Let’s focus on the festive season for example. Plenty of people look to escape from it all for a few days over Christmas and the New Year. However you’d be surprised how few holiday let owners fail to capitalise on this by changing their photos.
When you can, take some photos of your holiday rental on a cold and frosty morning. You could even string some outdoor lights outside the property to make it look even more festive. And what better addition to put inside than a Christmas tree, festively decorated and twinkling with lights?
Use your imagination
You may think some seasons are harder to plan for than others, but this isn’t the case. When you are promoting your holiday let for the summer season, upload some pictures from a previous hot summer to set the mood. Dress the scene by adding a barbecue and a couple of sun loungers to the deck or patio outside if you have them. Remember anything you include in the pictures should be provided for the renters to use. You can mention this in the information you provide as well.
The purpose of all this is to dress your property so that someone looking for a seasonal break knows they will get just the right property for their needs. Instead of assuming they’ll use their imagination, you can provide them with all the information they need to help persuade them to make a booking.
You know what your holiday rental looks like in the spring, summer, autumn and winter. But no one else does. So provide pictures of the reddened leaves falling to the ground outside your holiday let in autumn, and show people what it looks like when snow is on the ground. Take pictures of the snowdrops and daffodils when they first appear in spring. Make sure you upload these pictures at the most appropriate times of the year and you might be surprised at the effect it has on bookings. If you’re not sure when to upload them you could create a page for each season instead.
Remember that not many holiday rental owners will apply this seasonality trick to their own websites. If you show a different view on your holiday let with every season that passes, you’ll be providing something that others owners don’t – giving you an extra opportunity to convert more of your website visitors into bookings.