Tweeting for SEO
When used correctly Twitter can be ideal for promoting a business and this includes holiday rentals. Using a small ‘Tweet’ you can entice your followers into clicking on a link which leads right back to your website. This is a form of back linking which plays a very important role in search engine optimisation.
Tweets are being used by search engines to help decide where you should be placed in the results pages, and if you manage to encourage followers and users of Twitter to share your Tweets, known as re-tweeting, the more power is given to your back linking and the higher your rank will be. The higher the rank of your website, the more traffic your site will get. If you care about ranking well in the search engines using Twitter is definitely worthy of your investigation.
Build a Huge Network of Potential Customers
Besides the benefits Twitter offers to SEO you also need to consider the networking potential. According to Dick Costolo, the CEO of Twitter, there are over 100 million global users on Twitter and 50% check in daily. With such high numbers it makes sense why holiday rental businesses are using the site to:
- Promote their services
- Create back links for SEO and for readers to stumble across
- Build strong communications between fellow holiday rental owners
- Encourage potential customers to follow their Tweets
- Build lists of potential customers to market towards
- Improve customer service
- Networking with fellow local businesses to assist and support the whole community
Using Twitter the Right Way
It is important to build up your following naturally to achieve the best results. There are some services around that sell followers, but this has very little use since they are unlikely to actually be interested in what you have to offer. Do not expect to be inundated with fans without putting some effort into the site. You will need to reach out to Twitter users by searching out people to follow who might be interested in your services. Often if you follow someone they will return the favour, but make sure you keep the ratio between followers and people you follow reasonably equal. Twitter will not let you follow more than 2000 people if your followers are not around the same number.
Twitter is a wonderful way of increasing awareness of your holiday rentals. Avoid constant spamming of links to your blog and asking people directly to rent out your property. Become part of the social network yourself and you will soon reap the benefits. Join in conversations, provide special offers limited to the users of Twitter and entice your followers with photographs and links to your website or blog. Use the site well and in time you may find that some of your enquiries and bookings come as a direct result of Tweeting.
Related articles
- Social Networking to market your Holiday Rental (promotemyplace.com)
- Use Facebook Business Pages to Market your Holiday Rental (promotemyplace.com)
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