Getting bookings for your holiday let can be a challenge. However, once you have those bookings it makes perfect sense to ensure you improve the odds of getting repeat guests and recommendations.
There are several things you can do to increase the chances of this happening. We’ve put together a few useful points below to make sure you can improve your recommendations and repeat bookings.
1. Create a good impression
People will remember if you take the time and effort to make a good impression on them. For example, welcoming telephone and/or email conversations are a good start. Then if possible, it’s great if you can be on hand to welcome them when they arrive at your accommodation.
Another nice touch is to prepare a welcome basket filled with all those essentials they’ll need when they first arrive. No one wants to go shopping after what could potentially be a long journey, so this will undoubtedly be appreciated and remembered.
2. Make sure your holiday rental is exactly as you described it
Even the smallest change or omission can be disappointing to those who were expecting something else. If you describe your property in a certain way on your website and in listing site adverts and the reality does not match up, your guests may be disappointed when they walk through the door. This is not the best way to begin a holiday, and it may be reflected in any feedback they provide. It may even prevent them from returning for another break.
3. Keep your website and photos up to date
The photos of your holiday let should always be up to date. If you decide to repaint the exterior or re-wallpaper a bedroom, for example, make sure you take new photos to reflect this. If you renovated your property six years ago and the photos you have to promote it are also six years old, people will be able to tell the difference when they walk through the door. This is particularly true if the property hasn’t been kept in good order since.
Another point to remember is the need to ensure your photos reflect anything else that has been changed. If you replace the original luxurious leather sofa shown in the pictures with something else, make sure you update the photos. In short, all the amenities you have in your holiday rental should be accurately represented in the photos. Any changes you make to your property will require an update to your website.
As you can see, these are fairly simple steps to take as you try to bring in more repeat business and recommendations. Accuracy is the name of the game. So if you’re able to remember these steps and take them on a regular basis, you’ll succeed. Think about the above pointers now and ask yourself whether you’re living up to them.