Here are a few things you can easily do to perform a straightforward review.
1. Check your website
Have you added any new page content lately? Have you checked to ensure all your holiday rental information is still correct?
If not, you may want to consider reviewing your website to see any areas where improvements could be made.
2. Is your property up to date?
3. Review your website analytics
See where your traffic is coming from. Which pages are proving most popular? Which traffic sources are working best? Remember it’s just as important to identify what isn’t working as it is to identify what is.
4. Check your SEO
You should be targeting specific keywords to bring the right traffic to your site. Think about links pointing back to your website as well, and consider where you could be getting them from. For example, if you regularly comment on a forum, see if you can add your holiday let URL in the signature that appears under each post.
5. Look at your listing adverts
Are they strong enough? Check titles and descriptions and try to ensure they stand out. Make sure they link properly to your website. You should also consider whether your target market will use the websites you’re putting listings on.
6. Look at your social media channels
Social media sites are only as good as the amount of time you spend using them. Take time to build your followers and post updates, information and content there as regularly as you can. People won’t be interested if you forget to visit.
7. Check your competition – are you still competitive?
There’s a lot to be said for special offers, but your prices shouldn’t be too far away from your competition throughout the rest of the year, unless of course, they or you have a specific USP. Check regularly to make sure you are properly positioned. Remember that special offers for times like Easter, Christmas and other seasonal events will attract more attention.
8. Check for consistency
Consistency is all about giving out the same message about your holiday rental property throughout the year. This also includes targeting the right market. For example, are you focusing on couples or families? Pet owners or groups of people looking to holiday together? Consider the options and make sure your message is identical across all channels.
This might seem to be a lot to think about and in a way it is. However, if you don’t spend a little time focusing on all these things, your marketing efforts may not bring you the results you want. Break it down into stages by carrying out any work that’s needed over a few weeks or even months. Your efforts should be consistent and regularly checked, so your holiday rental property gains the best visibility and the most bookings as well.