We’re all familiar with our five senses, but when was the last time you appealed to them in your website copy?
When you have a holiday let to promote, it’s important to remember you will be competing with plenty of other holiday rentals out there today. In your area alone there will be dozens of potential properties a traveller could book into. How can you make sure they choose yours instead of someone else’s?
Here’s the thing – if you appeal to their senses when you write your website copy, your content and information will stand out in a way no one else’s will. How does this work? Let’s look at some examples.
Show them your property in an entirely different way
Let’s say you have a holiday rental on the coast, just minutes from the sea. You would want to add this in your copy, as the closeness to the beach would be a major attraction. Now imagine writing something like this:
“You’ll sense how close the cottage is to the sea, from the familiar smell of salt in the air that greets you upon arrival. In fact, if you turn left out of the gate and head down the road, your feet will be sinking into the warm sand of the nearby beach in just five minutes.”
Here we’ve appealed to two senses and you can see how it personalises the content and draws the reader in. If your existing copy doesn’t grab the senses in the same way, now is the time to give it an overhaul.
Getting started
It can be difficult to write good copy which appeals to the senses if you’ve never done it before. That’s why it’s good to have a place to start from. The ideal starting point is to think about what your holiday rental has to offer. Where is it? What is close by? What kinds of experiences and amenities will your traveller be able to look forward to?
Look for opportunities to grab the senses and describe the area and the property in a different, more enticing, way. Perhaps your holiday let has a BBQ guests can use. In this case you might set a scene where they enjoy a relaxing BBQ on the first night of their stay. Think of sizzling burgers, a waft of warm bread, the freshly mixed salad and the sound of wine being poured from a bottle. You get the idea.
Just be sure to appeal to all the senses rather than getting hooked on just one or two. Appealing to them all equally is the ideal approach, even when one sense would seem easier to focus on. For instance, the BBQ example would naturally bring forth the idea of taste. However, in the example above we’ve mentioned sizzling burgers (sound) and the fresh aroma of warm bread (smell) as well.
Even if this is the first time you’ve ever thought about piquing your traveller’s senses, you’ll soon see how powerful a technique it is.
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