Some people make the assumption that all they need to succeed online is a website or an advert on a listing site. Yet while these things are a vitally important way to promote your holiday let, it doesn’t do you any good if no one can find them in the first place. Moreover the best traffic comes from regular efforts to make sure your holiday rental information is as easy as possible to find online.
So let’s look at ways in which you can make your holiday let easier to find, so you can enjoy more traffic and ideally more enquiries and bookings as well.
How good is your marketing?
Most owners could make some improvements to their marketing techniques. A good way of testing your marketing is to stand in the shoes of any potential guests who might be looking for a holiday rental like yours. Can you find your website or listing online? How easy is it to find? How long did it take you to find it? Which keywords did you have to type into the search engines for your website or listing to pop up in the results?
While you can do this on your own, it works even better if you ask someone else to find your holiday let for you. They won’t have any attachment to the property and are more likely to use searches that your potential guests will also use.
Don’t just check the search engines
Searching for your holiday let via the search engines is a good idea, as many people start their holiday rental property search in this way. If your rental is listed on any holiday listing sites, make sure you search for it on these too.
Once you find it, it’s not just a case of evaluating how it looks on its own. Make sure you look to see how it compares to the competition. How do the photos compare? How do your rates compare? Make sure it is appearing exactly as you would expect it to in any listing sites you advertise on.
How easy are you to get in touch with?
This is perhaps the most important aspect of all. Is there an obvious way for potential guests to get to your website for further information? It’s all very well adding your holiday let to a listings site, but you have to make sure it is easy for potential guests to click through to your site to find out more.
It doesn’t matter how impressive the photos are or how good the content is for your listing or your website, if people can’t easily contact you. Always ensure your visitors can contact you as easily as possible, without having to hunt for a contact form. Furthermore it’s essential to ensure your holiday let is easy to find online in the first place.
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