There’s no doubt we’re living in austere times. Many people are cutting back on their holidays and looking for good deals. This makes it even more important for you to market your holiday lets as actively and positively as you can.
The good news is you don’t have to sit back and hope for the best. There’s plenty you can do to ensure those bookings keep on rolling in.
Don’t be a shrinking violet!
This isn’t the time to be modest about your holiday rental. Think about its best points and make sure your website or listing incorporates as many of them as possible. Don’t forget you’re competing against lots of other holiday rentals, so think about how yours can be the most appealing one of all. It’s worth brainstorming on every aspect of what you have to offer – you’ll be glad you did.
How’s that photo looking?
They say an image is worth a thousand words. While the information about your rental will help people decide whether to make a booking, the first thing they are likely to see is the photo of your holiday home. So take a fresh look at it – is it looking its best? Does it show off the best side of your holiday let?
Make doubly sure the first picture potential guests see displays your holiday rental to its best advantage. If it’s of the exterior, hanging baskets filled with colour can draw the eye in. A neat and tidy entrance, freshly painted in a bright colour, also grabs the attention. Make sure the quality of the photo is as sharp as possible too so you can display it beautifully.
Do you offer deals?
Deals are one of the strongest ways to market your holiday let during hard times. People are looking for the best prices. Think three nights for the price of two, or a percentage discount on a week’s holiday. Offer discounts to guests who can be more flexible with their bookings so you can accommodate more people more easily. Try different ideas to see what works best.
Be quick with enquiries
If someone is interested enough to enquire about your holiday let, it’s always best to respond as quickly as possible. Great service is something we don’t often see enough of. If you can supply this right from the start, you’re virtually assured of more bookings.
Set your holiday let apart from the competition
This isn’t just about avoiding ‘shrinking violet’ syndrome. It’s about transforming your holiday rental from an appealing let to an irresistible let. How could you do this? Offer a free welcome basket with a few supplies and perhaps even a nice arrangement of flowers to greet people when they arrive. This can be promoted inclusive of the booking. If you’re good at baking, make sure there is a home baked cake awaiting your guests’ arrival. Nothing is better than the personal touch!
In short, give your holiday rental website or listing an overhaul to ensure it is ready to grab all the bookings it possibly can – even during hard times.
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