Setting up a good social media profile for your holiday rental property is one thing. Making sure it always looks good is quite another.
Ringing the changes is important in lots of different ways. If your website always looks exactly the same it can seem a bit dated after a while. The same holds true with your social media profiles. In fact if anything it’s even more important to make regular changes here. Some of your followers will see your profile quite often, by keeping it the same all the time they’ll soon stop noticing it.
With that in mind, here are a few tips you can use regularly to keep things interesting.
1. Change your profile according to the change of seasons
This method works particularly well with holiday rental properties. While your peak season might be in the summer (or the winter if you are based in a ski region) you can promote stays throughout the year.
Your social media activity is just an extension of your website, so remember to use it in the same way to maximise booking opportunities.
2. Upload new profile images every three months
What better place to begin than with your profile picture and background image? Use photos depicting your holiday let according to the season. For example:
Own a cottage in the UK? Post a beautiful sunny day for your summer months and change it to a cosy interior shot for the winter, with a range of others possibilities in between.
Own a ski chalet? At this time of year showcase how beautiful the region is for walking and mountain biking, then toward the end of the summer switch it to snow to entice those winter bookings.
This generates new interest in your holiday rental property as well as keeping things fresh.
3. Adjust your updates and tweets to be seasonal as well
It’s not just about changing your photos. You can also adjust your written content to be more appealing and interesting to those who may consider your holiday let location as their next destination.
For example, share links announcing nearby events that take place at certain times of the year. Festive markets, summer sporting events, music events, food events and so on. What’s happening near you next month?
Promotional messages are good too, and they can inspire people to consider booking your holiday let. For example, promote time-limited seasonal deals for summer holidays, festive breaks, Valentine’s Day weekends, and so on. Don’t leave seasonal offers too late either (unless it’s a last minute deal – which can also work extremely well) as many people like to book well in advance if it’s their main holiday, and this helps you to secure bookings early.
4. Share seasonal visual content
With Pinterest going from strength to strength, as well as Facebook and Twitter making visual posts more prominent, and being a holiday let business where a photo speaks a thousand words, it makes sense to share visual content too. The better and more interesting your seasonal photos are, the more likely it is that people will want to share them with others. This widens your appeal and your reach, which is exactly what you want.
Taking a seasonal approach isn’t rocket science. All it takes is preparation, a schedule and some time.
One final tip – apply this same technique to your website as well. It enables you to target the right people at the right time – and your conversion rate should improve as a result.