Regardless of the age of your website, it’s always worth reviewing it on a regular basis.
Things can age, links can become broken and a variety of other things should be checked regularly too so you can ensure your website is the best it can be.
Here are a number of areas worth looking at from time to time.
1. Photos
Are your photos still accurate? Have you updated your holiday let over the last few weeks or months and not yet updated your website accordingly? When taking photos of any changes you’ve done, don’t forget to stage the shot well and ensure you use a good camera that takes pictures in a high resolution. The worst thing that no photo, is a poor quality photo.
The best option is to hire a professional photographer to ensure your holiday rental property is displayed in the best possible light – both literally and figuratively. Indeed, even if you take your own photos you should make sure you take them on a bright sunny day if possible. Replace any on your website that were taken in less than lovely weather. More tips for taking the perfect shot can be found here.
2. Links
Your website doubtless has links to other parts of your site as well as to external sites. Make sure all these links still work and fix any that do not. And why not take this opportunity to ensure you’re using your links wisely. The better you navigate your website visitors through your website, giving as much information as possible, the less likely they are to navigate away from your site.
3. Information on the local area
To show your holiday rental off in the best possible light you should always make the effort to provide information about sights and attractions in the local area. It’s wise to check this information from time to time; attractions do close down, things can change and you want to make sure you always provide the best possible information for your prospective guests. Similarly you want to make sure you add information on any new venues and events that may spring up over time.
The more accurate information you can provide for your potential guests, the less chance there is of them leaving your website to look elsewhere for information. This in turn could lead them to book another property instead of yours.
4. Check your copy
We’ve already seen how important it is to have up-to-date copy to promote the local area. It’s just as important to make sure your copy is accurate and up to date regarding the property itself.
Read through all the content you currently have. Is it all up to date? Can it be improved in any way? Are you speaking to your key target market? Are you truly selling the benefits of staying at your accommodation? Sometimes you may spot mistakes that you didn’t realise were there when you wrote it originally.
Remember also you may have made changes and improvements to the property since the content was originally written. Make sure you edit and enhance the text to reflect this. If you don’t feel confident at writing or you want to have the best possible professional finish, hire a copywriter to provide the text for you. It’s typically money well spent if you invest in a professional with experience.
It really does makes sense to review your holiday let website every now and then to ensure it provides the best possible content for reeling in new guests.
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