If you are already aware of the power of social media marketing to help promote your holiday let, well done. You’re already ahead of the curve. However, if you don’t keep engaging with your social media audience, you’ll lose out on the best benefits to be had from it.
Of course it’s difficult to find time in the day to devote to these tasks. But here we show you just what can be achieved in an hour a day. That’s all you need to make the most of social media and to start driving more traffic to your website.
Choose your channels
By channels we mean social media sites. Don’t focus on too many at once. You’re better off contributing to two or three in a valuable way rather than skipping from one to the other and achieving nothing. Start with Facebook and Twitter and add others if you feel it necessary.
Interact and respond
This is the most important thing to do in your sixty minutes a day. If people interact with your Facebook page or your Twitter account, take the opportunity to respond to them. Not only does this show them someone is monitoring the account, it shows everyone else you are there and willing to get involved.
Focus on the task at hand
When we talk about using social media to market your holiday rental for an hour a day, we’re not referring to slipping in a total of sixty minutes here and there. We’re talking about allocating a sixty minute window – a solid hour – to your social media marketing duties.
You’ll get to find out which particular hour is best for you (and best for the people who follow you as well – more about that in a moment). Once you know when you’ll slot these tasks in, you should ensure there are no other distractions to pull you away from your marketing efforts. You’ll get more done when you focus.
Choose the best hour
Did you know Facebook sharing is best done on a Saturday? Did you know the best click through rate on Twitter is achieved between midday and six in the evening?
This is what we mean by choosing the best hour to do your social media marketing. It might depend on the audience you are aiming for though. If your property is ideal for families with young children, you shouldn’t tweet about your latest improvements to the property at 3.15pm when everyone is out doing the school run. So it might take a bit of experimentation to see which times work best for you.
The crux of the matter is to pick the best hour and to make the most of it. While sixty minutes doesn’t sound like a long time, it all depends on what you do with it. When used properly, social media marketing can bring in lots of potential new clients for your holiday let, so make sure you get the best from those sixty minutes.