Staying up to date with the latest marketing trends is as important to holiday rentals as it is to any business. If you are looking to promote your holiday rental, attract new and returning customers and generally increase your online presence social networking is a great way to do this. When you combine social networking with a great website and blog, plus excellent customer service, you will soon see the benefits through increased interest in your holiday rental, and there lies the potential for generating more bookings.
Benefits of Social Networking
One of the reasons why social networking can work for holiday rental websites is because of the benefits this marketing method has on Search Engine Optimisation. Search engines use social networks in their algorithms when determining the position your website should appear in the search engine results pages. The more back links you can create to your website the better and social networking provides a way of naturally building these powerful links.
Perhaps more importantly social networking is perfect if you wish to strengthen the communication between customers and yourself. Networking is the perfect way to get noticed and build faith in your holiday rental and the services that you provide. There is no other marketing platform online which is able to compete with the direct interaction that is possible through social media websites. Not only do you have the opportunity to converse directly with your target audience, you can also encourage your followers to share news of your rental with their friends and associates too, thus multiplying your marketing efforts.
Create Custom Made Marketing Lists with Ease
Facebook and Twitter are a great way to building lists of potential customers that you can then use for direct marketing. By encouraging people to ‘like’ you on Facebook and ‘follow’ you on Twitter you can build a list of contacts that you can then spread your marketing message to. Post useful information from related websites as well as your own, plus engage in conversation with your target audience to get the most out of networking sites.such as
With so many social networking websites available it can be difficult to know which ones are worth investing your time in. For now it is probably best to establish yourself on Facebook and Twitter. Facebook has millions of users who log in daily and while Twitter cannot top that, it is still an excellent way of reaching out to your potential customers and creating marketing lists which can be used to your advantage.
Facebook allows you to quickly add videos, photographs and status updates with ease. You can use the page to add back-links to your website or blog as well as start discussions for customer research, let your fans know about late deals and special offers or simply to discuss things of local interest.
Twitter is perfect for list creation as this function has been built into the site. You can also add small tweets which are ideal for attracting attention with the aim of your followers clicking the links you include in your tweets. This is a great way to drive traffic to your website or blog. Photos and videos can also be linked into your tweets with relative ease, which can help to engage your audience and send more people to your website or blog, bringing more traffic and with that the potential for more bookings.
Start Boosting Your Network and SEO Campaign
With a little bit of time and commitment social networking can increase the amount of traffic and bookings your website and blog achieve. Don’t miss out on the opportunity to get on-board, create your social network accounts, start socialising, optimise your profiles and your updates and start seeing the benefits of using one of the most influential platforms of the 21st Century.
- The Benefits of Blogging for Holiday Rental Owners (promotemyplace.com)