How well do you know the area where your holiday let is situated? It’s easy to think your property is the most important part of your listing and website, but this isn’t the whole truth. The better you know the local area, the easier it will be to add more detailed content about it to your website.
Let’s look at why you should do this – and the potential benefits it can bring you as a holiday rental owner.
Holiday makers appreciate easy access to valuable information
It’s one thing to read content on a particular area, but it’s quite another to read content that’s been written by someone who lives there (or at least knows it inside out).
So do this for your own website to help ensure any website visitors stay on your site for longer. This will also improve the odds they will actually book your holiday let, since they’ll be getting all the information they need right there in one place. You can cover all kinds of things they can see and do in the local area, not to mention the local amenities – the restaurants, bars, where to shop for the freshest bread!
Include your insider knowledge to give a more personal touch. It will very likely help increase your enquiries and therefore bookings.
Search engines love fresh content
Keeping your website fresh is an ongoing challenge. It’s also one you can rise to by focusing on adding lots of local knowledge to your website as mentioned above. Whenever you add fresh content to your site the search engines will crawl it and index it for you. This also means you could rank more highly in the search results over time.
Social media links can also bring benefits for you
It’s worth setting up a Facebook page, Twitter account and / or Pinterest account for your holiday rental property. Whenever you publish new content on your website (this holds true for everything, not just content relating to the local area) you can link to it from all your social media accounts. Encourage people to share these links to spread the word and promote your accommodation to a wider audience.
Create a local area page
It’s a great idea to dedicate one page of your site to your local area if you can. In fact you might eventually find you have to make this a section which has various pages in it. You can explore all the places to eat and drink locally, and then give your opinions on each one. This again adds a personal touch which is an excellent idea.
It’s a great way of making your website more appealing, educational and one that stands out from the crowd.
An added bonus is that you may even find some people stumble across your website while looking for information on the local area. If so they might consider staying at your holiday let, whereas before they may never have known it existed.
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