Showing quality photos of your property and the surrounding area is essential if you want to captivate visitors to your website, allowing them to visualise how wonderful it would be to holiday there. Now it’s easier than ever to reach beyond your website and share your images with others, thanks to photo sharing websites such as Flickr and Picasa.
Free Internet Marketing Perfectly Suited to the Holiday Rental Industry
Photo sharing websites allow you to upload images and share them, either with your friends and family or with the public. You may be asking, but how can this help with marketing? Well… people search on photo sharing websites too. If you have a holiday rental in a popular scenic location, uploading photos of the surrounding area, as well as your property, will make your holiday rental visible for searches on that location.
As with all social media, to get the most out of photo sharing websites you’ll need to be actively involved in the online community, taking part in group discussions and commenting on other people’s photos. This will make you more visible and lead people to your profile, where you can really sell your accommodation, and from there you can direct people to your website and other social network profiles.
Since these websites are focused around images, it’s important to make sure your photos are top quality, otherwise you are unlikely to see positive results. Also, Don’t forget to mark each image as public in order for everyone to be able to view them!
Fill Out Your Profile and Add Descriptions to Every Photograph
To get the most out of photo sharing, make sure you fill out your profile page with as much detail as possible. Use the name of your holiday rental as your screen name and add links to your website and social media profiles, to make it easy for people to find you. Also, make sure you let people know you rent out the property and don’t just take photos of it.
Enhance each image with as much information as the site will allow. Where possible use titles, tags and description fields to let people know what they are looking at, and help search engines too. Some sites allow you to geographically tag (geotag) your images, which is a great way to let people know where your holiday rental is located and will make your photos more visible for location based searches.
Spreading the Word and Your Photos across the Internet
Most photo sharing websites allow images to be easily shared across social networking sites such as Facebook and Twitter. If someone likes what they see the chances are high that they will want to share it. The more “shares” you achieve the more “viral” your image becomes and the more people that are made aware of your holiday rental accommodation.
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