Many people join Twitter, set up an account and then wonder what on earth to tweet about. This can be a problem for individuals but it’s even more problematic for businesses that want to use the site to garner more attention. It’s quite possible to gain attention in the wrong way on Twitter, and that’s not good news if you want to promote your holiday rental property, grow your marketing range and achieve more enquiries.
One of the best ways to make sure you don’t run out of ideas is to create different kinds of tweets – we’ve listed some examples below. If you switch between them you should have a nicely balanced selection of tweets that are relevant and interesting for others to read. This in turn should draw in more visitors and followers over time.
People love good quotes and they love to share them as well. Retweets are a powerful way of making sure more people find and follow your Twitter account. Look for quotes relevant to where your holiday let is situated. You could also share quotes about the benefits of enjoying relaxing holidays, or partaking in other activities your holiday rental makes possible.
Respond to tweets
One of the most powerful elements of Twitter is the ability to engage with other people. Look out for potential new guests who send tweets that ask questions, or from former guests who make a suggestion concerning your holiday let. Make sure you respond to them all in timely fashion. This will not only keep those people interested and following you; it will also ensure others are encouraged to do the same. You may well find others will start asking questions because they know you’re likely to respond.
Each time you log in, it’s a good idea to do a quick search on relevant hashtags. This gives you an opportunity to get involved with a conversation that you may not have otherwise seen, but is likely to open up more doors to potential followers and guests.
For example, if you’re property is located in North Devon enter #northdevon or #devon into the search field. All conversations relating to that will then appear. Some will be relevant, others not. For those that are, if you can, get involved.
Just don’t forget it’s not always about jumping straight in and promoting your holiday let – in fact it rarely is. To gain trust, a relationship takes time. So if you see a question you know the answer to, or you can offer some tips / guidance / advice, do so without any self-promotion. You’re likely to gain new followers from it. Then when you do send out your promotional messages, they’ll be more likely to pay attention.
Relevant local area information
Think about what you’d find interesting to read when considering your next booking or before heading to a holiday let for your latest getaway. Much of it will be to do with the local area – what events may be going on, what new restaurant has opened up, when the local markets are held … the list is endless. Whatever it may be, share the details on Twitter. It’s a great way to showcase all that there is to do when staying in that area. It will entice people into the area. Then when they’re sold on the area, they’ll need somewhere to stay. Hey presto – with your informative tweets, professional website providing detailed and up-to-date info and friendly manner, you will be their first port of call.
Promotional tweets (but only a third of the time)
The whole reason you are using Twitter is to promote your holiday let, but don’t overdo it. If you only ever indulge in promotion you won’t develop a following. Promotional tweets are fine in moderation, but when you do use them do so wisely. Give people a reason to follow your link to your website – for example offer a discount for early bird bookings or last minute deals.
Tweet with a photo
Photos undoubtedly add depth to your Twitter account. How about publishing a photo of the welcome pack all guests will receive when they arrive at your holiday rental? You can also publish photos sharing the results of a makeover to your property. Other ideas might include the first blossoms in the garden in spring, the swimming pool glistening in the morning sunlight, the terrace area set-up with glasses and a bottle of wine ready to enjoy a fabulous sunset, or the log fire being lit to welcome in winter. How many other ideas can you think of?
So next time you log on, introduce some variety to your Tweets by mixing up what you publish. Using these methods will help you build up a following of hundreds if not thousands of people over time, which will heighten your holiday let visibility and expand your marketing opportunities. So… which tweet will you post next?