Since publishing this post Google have changed, or at least strengthened, their view on holiday rental listings appearing on Google My Business. It now clearly states in their terms that holiday rentals are ineligible to be listed. Sales or leasing offices, however, are eligible for verification. So if your sales office is in the same town or [Continue reading …]
Search Engine Optimisation for Holiday Rental Websites
Below you’ll find blog posts related to Search Engine Optimisation (SEO) for your Holiday Let Website.
From our 5-part series on SEO for holiday rental owners including choosing your keywords, preparation, link building and measuring results, to step-by-step instructions on submitting website sitemaps to speed up the process of your website being indexed by Google and Bing.
This SEO section provides tips and guidance to ensure your website works hard for your business.
If you’re new here we suggest you start with the following posts:
And if you have suggestions for topics you’d like us to cover, please do get in touch.
If someone wants to rent out your holiday let, there are two things they will want to see. The first is relevant information about the property and the surrounding area. The second is photos – good, clear enticing photos. However there is another angle to consider here. While your website and its associated images will [Continue reading …]
So, you’ve put lots of time and effort in to building and marketing your holiday rental website – how do you measure its success? First, you need to make sure Google knows you exist. It sounds obvious, but you’d be surprised at the number of people that do months of work before even checking to [Continue reading …]
Ok, so you’ve built a great looking website to showcase your holiday rental, you’ve chosen the best keywords to target and you’ve included them in the relevant areas of your website, so that Google knows what your site is about. Now what? You need to get some links pointing to your website from other high [Continue reading …]
Now you have a keyword list, it is time to start putting together the content for your site. By ‘content’ we don’t just mean the actual text visitors will see, but also things like: Page titles; Meta tag data; Images / alt tags. Don’t worry if this looks like a foreign language right now. We [Continue reading …]
Why words are the key to your site’s success or failure. Keywords are the words entered in to search engines by people looking to find accommodation like yours. As an example, someone looking for holiday accommodation in Spain that has a pool may enter the search term (that is, the keywords): “Spanish villa with pool”. [Continue reading …]
What is search engine optimisation (SEO)? Let’s start by saying what SEO is not. It’s not a quick win, silver bullet that you do once and then forget. It’s an on-going process of making your site more attractive to both search engines such as Google and website visitors. Search engine optimisation is a group of [Continue reading …]