A blog is a powerful tool when you have something you want to promote – like a holiday rental. However it can work against you, as well as to your advantage, if you’re not careful. A good example of this is in the language you use. Pick a couple of posts at random and have a [Continue reading …]
Archives for June 2015
How to Remove SPAM Referrals from Your Google Analytics
Google Analytics is a fantastic free tool that arms you with key information to help with your online marketing efforts. Information such as: How many users are visiting your website Where those visitors are coming from What pages those visitors are going to, and in what order How long they are staying on your website [Continue reading …]
Do Keywords Matter to Your Holiday Rental Site?
If you’ve looked into how you should write any content promoting your holiday rental, you’ve no doubt come across the idea of using keywords. The idea that if you optimise your website with relevant keywords, it will rank higher in search engine results, and therefore make your website easier to find for those who are interested in [Continue reading …]
How Content Writing Can Improve Your SEO
When promoting a holiday rental online, it’s easy to place most of your focus on photos. After all, a picture speaks a thousand words … or so the saying goes. Yet, we believe that content is equally as important to achieve maximum bookings year-round. You see, here’s the thing – content writing will help get [Continue reading …]