Do you know what the USP for your holiday rental is? Some of you probably do. But for others, you may not have thought about it or not too sure what it could be. To be clear, USP stands for unique selling point. It points out the unique features of your holiday rental – the [Continue reading …]
Archives for January 2016
How Social Signals Can Help with SEO
Social media has become an SEO tool in its own right. In addition to ‘standard’ SEO, Google (and other search engines) are fast placing strong emphasis on the likes, shares and comments you get in your social media profiles when determining where a page ranks in search engine results. This is called social signals. In [Continue reading …]
Are You Worrying Too Much About Keywords?
If you have read anything at all about SEO (search engine optimisation) you’ll be aware there have been countless changes in this area in recent years. At one time the only thing you had to worry about was peppering your content with keywords. Today however, things are not quite as simple as that. If you’re [Continue reading …]