Here are a few things you can easily do to perform a straightforward review. 1. Check your website Have you added any new page content lately? Have you checked to ensure all your holiday rental information is still correct? If not, you may want to consider reviewing your website to see any areas where improvements could [Continue reading …]
Don’t Let Broken Links Ruin Your Marketing Efforts
It’s easy to spend a lot of time focusing on marketing your holiday let website. However if you aren’t careful your efforts could be going to waste. There are lots of ways your website can be less effective than it should be, and one way is via broken links. What are broken links? Broken links [Continue reading …]
Is It Possible To Protect Your Website Photos?
A key part of your holiday rental website is undoubtedly the many photos you’ve used to display every aspect of your property and what it has to offer. However, you may not be aware that these photos are not protected. This applies to all the photos you’ve uploaded to your holiday rental website, as well [Continue reading …]
Knowing Your Target: The Key to Effective Holiday Rental Marketing
Identifying and researching your target market should be one of the very first things you do before you start writing about your property, whether it’s for your website or other marketing activities. And even if you’ve been renting your property for a while, it is always beneficial to review who you want to attract, what [Continue reading …]
Build Trust by Telling Your Story
What category does your website fall into? Have you gone for an efficient business-like approach giving just the necessary information? Or have you opted for a more personal approach, revealing a little about yourself – why you own the holiday let and what it means to you? Generally most holiday let owners will opt for [Continue reading …]
Targeting Group Bookings With Your Holiday Rental
Some smaller holiday rental properties are really only suitable for couples. However if you have a holiday let with two or more bedrooms you have an opportunity to open it up to group bookings. This is worth doing if you have a suitable property as you can market it to a variety of audiences. Finding [Continue reading …]
Insurance Tips When Letting Your Holiday Home
Insurance, probably the last thing on your mind when letting your holiday cottage – that is until you rely on it. Earlier this month the UK was hit by storms and a tidal surge, 2010 saw the coldest December on record with 103,000 burst pipe claims. Forest fires, earthquakes and flooding are just a few [Continue reading …]
Have You Considered Offering Long Term Rentals?
Have you ever thought about providing long term rentals for anyone who wants to use your holiday let? While most people will happily rent for just a week or two, there are some who will look for longer term deals. If you can offer this possibility you will attract a wider audience and have a [Continue reading …]
A Selection of Content Ideas for Activity Holidays
It’s understandable that you’d want to focus the majority of your websites content on your actual holiday let, but it’s also a great idea to include as much information as possible about nearby activities that your guests can enjoy as well. Wherever your accommodation is, there will be things that people can do nearby that [Continue reading …]
Are You Promoting Features or Benefits of Your Holiday Let?
Perhaps you haven’t thought about there being a difference between the two. So let’s look at a couple of examples in order to see how different they are. Feature – a decking area with table, chairs and nearby BBQ Benefit – guests can sit and relax over a barbecued meal, watching the sun go down [Continue reading …]
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