The internet is a fast-paced, ever-changing entity. Something that works today, may not work tomorrow. And of course, your competitors could multiply. Staying on top of how your website is doing, is crucial to helping determine what’s working and what’s not. Wondering how you can monitor your website’s success? First of all, set up Google [Continue reading …]
Archives for April 2017
Building Trust & Authority for Marketing Success
Unfortunately, the rise of the holiday rental market has also opened the door to opportunists. Those people with no morals who want to make a quick buck online by scamming people into booking a fake holiday rental. So understandably, people become wary. Few are likely to lay down a deposit without doing some thorough investigation [Continue reading …]
Promoting Your Website for Marketing Success
Ok, so let’s re-cap … you’ve done the prep and created a top-notch website that’s optimised for search engines, and you’ve started to get some quality links pointing to it. Which means, you’ll start to appear when people search for properties like yours online. Now it’s time to promote your website – give it a [Continue reading …]
Optimising Your Website for Marketing Success
Unfortunately, with so much competition online these days, having a website alone may not be enough to get your accommodation in front of the right people at the right time. Which is where search engine optimisation can help. SEO consists of three key elements: Keyword analysis On page optimisation Link building Work on these, and [Continue reading …]