Having a blog on your website can be hugely beneficial to your holiday rental business, for a number of reasons. It can help with: Driving more people to your website Building trust and relationships Converting website visitors into future guests Having content to share on multiple channels e.g. social media Establishing yourself as an authority [Continue reading …]
How User-Friendly is Your Website?
Here’s an interesting question – how easy is it to navigate around your website? In truth it may not be one you’ve ever thought about before. And the reality is, that even if you said “easy enough”, it may not be as easy for your visitors to do the same. We’ve all heard about the [Continue reading …]
4 Reasons to Edit Content before Publishing
When promoting your holiday rental property there are two ways to do it: Forthrightly – encouraging people to find out more about your property and book now Subtlety – through various soft tactics such as content marketing Let’s stick with subtlety for the purposes of this article – one great way to tackle that option [Continue reading …]
Top Tip to Create Easy-To-Read Content
Regardless of whether you have one or more holiday rental to promote, you need to ensure each one provides clear, easy-to-read information. People could find out about your holiday let in a number of different ways. They might stumble across your website. They may find you on social media sites. They could come across a listings [Continue reading …]
How to Create a Facebook Business Page for Your Holiday Rental
Updated September 2015 Social media is a great way to promote your holiday rental. It strengthens your online presence, builds trust, grows relationships, and facilitates word of mouth advertising. But before you jump right in, it’s important to: Determine where your target market is primarily hanging out Have a simple plan in place for how [Continue reading …]
Reveal Your Personal Side to Attract More Blog Readers
How do you blog? Do you write the first thing that comes to mind? Do you research the facts and take your time to get them in order? Do you write with the promotion of your holiday rental in mind? All of these things are important. Yet they all miss out one essential thing – [Continue reading …]
7 Ideas to Make Your Outdoor Photos More Enticing
As a holiday rental owner you’re well aware of the importance of displaying quality photos on your website. Photos that do your property justice. That appeal to your target audience. That encourage them to stay on your website a while longer. That entice them to make a booking. Yes – your holiday let photos do [Continue reading …]
Be Original! The #1 Way to Create Engaging Content
The content on your website will help to determine where your website ranks in search results. The better quality content you publish, the more authority Google sees your site to have, the higher it will place you. Are you happy with where your holiday rental website ranks? Most website owners will strive to get the [Continue reading …]
Why Your Blog Headlines Need to Be Accurate
Do you have a blog for your holiday rental website? If not, there’s never been a better time to start, for three reasons (there are others, but we’ll start with these): Shareable content – writing about your newly landscaped garden, or a recent local event will give you something to add to social media channels, [Continue reading …]
Think it’s Too Complex to Create Your Own Website?
You have a holiday let, maybe more than one. You try to promote it as best you can. Perhaps you have listing site adverts and social media accounts, the latter being used to direct people to your ads, both with the aim of getting your business ‘out there’. To gain enquiries. To get that calendar [Continue reading …]
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