According to Jim Keegan, a man who has extensive experience in social sales techniques, people who use social media to drive sales outperform those who don’t by a whopping 78.6%. This research was carried out in 2012, but there’s no reason to assume a similar figure (or possibly higher) wouldn’t be true today as well. [Continue reading …]
Do You Repeat Your Tweets?
If you have a blog to help promote your holiday rental property (and you really should) you probably make a point of tweeting, linking to and otherwise promoting each fresh blog post you publish. But what do you do after that? If you’re like many other bloggers, you probably move on to the next tweet [Continue reading …]
Change 3 Things on Your Website to Drive More Pinterest Traffic
Most business owners will use social media to help drive traffic to our website. However it’s not always necessary to use all social media sites. In fact sometimes it can be detrimental because you won’t give adequate time to each. Finding the one where your target market is and that you enjoy spending time on is the key [Continue reading …]
How to set up Google Analytics
After publishing your holiday rental website, many holiday let owners make the mistake of sitting back and expecting the enquiries to come flooding in. Sadly this isn’t likely to happen. With so many websites online all competing for business, you need to think about how you can drive people to your website. For example; you [Continue reading …]
Why Social Media Interaction is Important for Your Holiday Let Business
There are all kinds of reasons why, as someone with a business interest, you should have a strong presence on various social media sites. Does your holiday let have a Facebook page yet? How about a Twitter account or a Pinterest page? It’s important to note that having these things is only the beginning. The [Continue reading …]
How to Submit a Sitemap to Google & Bing
Before we get in to the nitty gritty of how to appear in the two major search engines quicker, you have created the perfect holiday let website and published it so it’s visible online, right? If not, go over our last article on creating that perfect website and take action. Don’t try to put the [Continue reading …]
Advantages of Including Photos on Your Holiday Let Blog
If you ran a business selling plastic bags you might understandably struggle to find appropriate and visually interesting photos to share on your blog. However, as a holiday rental owner you’re actually in a great position. You’re bound to have plenty of photos of your holiday let and the surrounding area, so you should make [Continue reading …]
Before & After Pictures to Boost Your Holiday Let Marketing
Are you finding it a challenge to figure out how to promote your holiday rental? Photography is all very well, as is the use of social media sites, but are you looking for some more inspiration? If you’ve been taking photographs on a regular basis, you’ll very likely have some that date back a while. [Continue reading …]
Creating a Social Media Plan for Your Holiday Let
We’re well into 2015 now, so you should be full steam ahead with the marketing of your holiday let for this year. Have you considered how you could launch a brand new social media campaign to help those marketing efforts? Which sites would you use? This is perhaps the most important step. Bite off more [Continue reading …]
Fix mobility issues: Google deliver warning to website owners
Google have started delivering warnings to those website owners without a mobile friendly version of their website, stating “… These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.” In other words, their website may no longer be ranked in mobile search results [Continue reading …]
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