We all have to start somewhere, right? And this is definitely true with regard to creating a website to help promote your holiday rental online. When you begin, there are bound to be questions that need answering. Questions you’re unsure of. Particularly if you haven’t had a website before. What pages do you need? How much [Continue reading …]
What’s Your USP?
Do you know what the USP for your holiday rental is? Some of you probably do. But for others, you may not have thought about it or not too sure what it could be. To be clear, USP stands for unique selling point. It points out the unique features of your holiday rental – the [Continue reading …]
How Social Signals Can Help with SEO
Social media has become an SEO tool in its own right. In addition to ‘standard’ SEO, Google (and other search engines) are fast placing strong emphasis on the likes, shares and comments you get in your social media profiles when determining where a page ranks in search engine results. This is called social signals. In [Continue reading …]
Are You Worrying Too Much About Keywords?
If you have read anything at all about SEO (search engine optimisation) you’ll be aware there have been countless changes in this area in recent years. At one time the only thing you had to worry about was peppering your content with keywords. Today however, things are not quite as simple as that. If you’re [Continue reading …]
How Many Devices Can You View Your Holiday Let Website On?
Here’s a mistake many people make when creating a website … … they’re sitting at their desktop computer or laptop, putting hours of hard work into creating the ideal website to promote their holiday rental online. Then once it’s complete, they start marketing it. Sounds good so far. Yet, unless they’ve already taken into account how [Continue reading …]
Seasonal Changes to Boost Enquiries
There’s much to be said for revamping your website every now and then. However it doesn’t always have to mean undertaking a complete redesign. Sometimes just making small changes will help to draw in those visitors, encouraging and enticing them to make an enquiry for your holiday rental. A classic example of how this works [Continue reading …]
Why Social Media Isn’t All About Direct Bookings
When it comes to online marketing, some channels are better than others at getting direct bookings for your holiday let. A listing site advert, for example, is more likely to generate bookings for your website than Twitter. Or is it? Social media has a very good place in your overall marketing strategy, but perhaps not [Continue reading …]
Balancing Great Images with Great Content
Which would you say was more vital to your holiday rental website – the images or the words you write? Well in fact it’s a bit of a trick question since they’re both equally as important as each other. Imagine you were looking to book your next holiday. If you came across a website with no images of [Continue reading …]
What to Expect from Your New Holiday Let Website
Let’s say, you’ve just finished creating a professional website for your holiday rental. You’ve purchased a unique domain name – seabreezeholidaycottage.com – and completed all the necessary setup so it’s linked to your new website. Then the moment finally arrives when you hit the publish button, it appears online and you get ready for an [Continue reading …]
Time to Give Your Holiday Let Website a Makeover?
Websites have come along way. In fact, sites that once seemed ‘cutting-edge’ can now look old-fashioned. Take Google as an example, nowadays it’s slick, up to date and fresh – as you’d expect. But even it had humble beginnings: It looks pretty basic compared to how it is now, right! Of course you could say [Continue reading …]
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