Social Media Marketing for your Holiday Let

Owning a successful holiday rental business, means undertaking both online and offline marketing. There are plenty of ways to go about this – through advertising, a website, content generation, notice boards, forums, local business collaboration, etc. And of course, social media. The great benefit of social media is that it’s a fantastic way of regularly marketing your [Continue reading …]

What content are you sharing on your social media platforms? Like many holiday rental owners, you’re probably sharing your own carefully written blog articles that include information about your property, local events and write-ups about nearby attractions. If you are, great. All of this provides valuable information for your potential guests. But they’re not the only [Continue reading …]

It’s very easy to assume that everyone who uses social media sites is intimately familiar with how each one works. However, that’s not necessarily the case. Some people may have set up an account with their preferred site or sites, only to do absolutely zero with it. Others may not even have got that far. [Continue reading …]

When it comes to online marketing, some channels are better than others at getting direct bookings for your holiday let. A listing site advert, for example, is more likely to generate bookings for your website than Twitter. Or is it? Social media has a very good place in your overall marketing strategy, but perhaps not [Continue reading …]

Updated September 2015 Social media is a great way to promote your holiday rental. It strengthens your online presence, builds trust, grows relationships, and facilitates word of mouth advertising. But before you jump right in, it’s important to: Determine where your target market is primarily hanging out Have a simple plan in place for how [Continue reading …]

It’s hard to get attention on Pinterest, right? You’re up against a lot of competition. So you may wonder why other holiday let properties get their photos re-pinned time and time again, while yours don’t seem to get any traction at all. Of course there could be lots of different reasons behind it, but here’s one [Continue reading …]

What’s the old saying – you can’t please everyone all the time? Well that’s certainly true when you’re selling something – whether it’s a product, a service or yes, even a week in a holiday rental property. If you have one or more social media profiles your main goal will be to get as many [Continue reading …]

According to Jim Keegan, a man who has extensive experience in social sales techniques, people who use social media to drive sales outperform those who don’t by a whopping 78.6%. This research was carried out in 2012, but there’s no reason to assume a similar figure (or possibly higher) wouldn’t be true today as well. [Continue reading …]

If you have a blog to help promote your holiday rental property (and you really should) you probably make a point of tweeting, linking to and otherwise promoting each fresh blog post you publish. But what do you do after that? If you’re like many other bloggers, you probably move on to the next tweet [Continue reading …]

Most business owners will use social media to help drive traffic to our website. However it’s not always necessary to use all social media sites. In fact sometimes it can be detrimental because you won’t give adequate time to each. Finding the one where your target market is and that you enjoy spending time on is the key [Continue reading …]